Can’t make till the next Jets game? How about joining a virtual tailgate? As the buzz continues to build around New York’s “other” football team, “Ultimate Fan” has become the first social network game backed by the NFL.
It’s not a fantasy league: The objective is to make money by connecting Jets fans on Facebook, where they can predict scores or stats, hold virtual tailgate parties and even communicate with players on off-days.
While building a contender on the field, the Jets organization has been developing the team’s marketing muscle through social media. It’s a trend that picked up speed in the sports world when Dallas Mavericks’ owner Mark Cuban began talking directly to fans online instead of giving interviews to newspapers, radio and television reporters.
The Jets jumped in feet first when Woody Johnson became the first team owner in the league to post the team’s picks on Twitter during the draft — before the names were even announced.
Now comes the Ultimate Fan application .
The next move will be getting the game on the iPhone.
Click here to sign up for Daily Voice's free daily emails and news alerts.