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Ridgewood's B. Witching Company Finds Home In Larger Space

Barbara Bruce-Ross knows what goes into lucky potions. Photo Credit: Cecilia Levine
Lucky potion ingredients are kept downstairs in the vault. Photo Credit: Cecilia Levine
Barbara Bruce-Ross applies B Witching hand cream in her Ridgewood store. Photo Credit: Cecilia Levine
Artisinal soaps Photo Credit: Cecilia Levine
Bruce-Ross organizes the potion vault. Photo Credit: Cecilia Levine

RIDGEWOOD, N.J. — Double, double toil and trouble: A Ridgewood entrepreneur is mixing up modern medicine in the basement of her new storefront.

Barbara Bruce-Ross moved B. Witching Bath Co. last November from its small East Ridgewood Avenue location to a larger space on South Broad Street — complete with a basement and vault containing more than 150 fragrances.

She's inviting patrons to come by and stir up their own lucky bath potions through March.

The philosophy at B. Witching Bath Co. is that all products should be wholesome and organic, as well as fragrant and appealing.

“If you like how it smells then you’re more likely to use it,” said Bruce-Ross of Edgewater. “And by using it, that’s going to make your skin better.”

Bruce-Ross’ grandmother, an alchemist, devised the recipe for all of the store’s lanolin-based formulas as a way to treat the widespread eczema in her family.

As a child, Bruce-Ross felt she was “too cool” for her grandmother’s products. But as she got older and her eczema got worse, she gave them a try.

“Lo and behold, they actually worked for me,” said Bruce-Ross, who opened the Ridgewood store in 2004.

The company has three labs: one in Ohio, another in Lodi and an organic lab in Washington.

Bruce-Ross attributes the success to her approximately 60 products’ smooth and powdery after-touch.

“That’s what the company was founded on,” she said.

Bruce-Ross hopes others will find the same success in her grandmother’s products that she did.

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